Designed to appeal to car wash consumer’s individual lifestyles, priorities and values, the new i-Style Merchandising Program utilizes clean, appealing visual merchandising, including powerful imagery for an emotional impact. The program helps wash operators connect with their target market using imagery and headlines that catch the consumers' attention and help influence their buying decision.
Merchandising for i-Style is offered in traditional messaging formats including windscreens, menus pump toppers and more. By featuring key value messaging centered around Ecolab Vehicle Care retail brands -Blue Coral, Rain-X, and Black Magic- i-Style allows wash operators to communicate the value of cleaning, protecting and shining more effectively.
