Whew! We Ecolab white service coats take a beating. On and off, again and again. Many days not even a lunch break. Some nights, snatched off the chair to go fix a dishmachine so a customer can keep operating.
Yet, it could be worse. We could be working in a hospital – just another non-descript white coat.
Of course, we are doctors in our own way. People sometimes call us “Dishmachine Doctor” although we prefer “Doctor of Environmental Sanitation.”
Yes, we diagnose dishmachine ailments – and all sorts of other things. We make sure our customers sanitize properly, train their staff in floor cleaning, solve stain problems in the laundry and reduce their water and energy use. They look to us for monthly check-ups. And when they have an emergency, we’re by their side. When they need us, we’re there.
We go everywhere, greeting customers, looking crisp, clean, professional and delivering “white coat” service (even better than “white glove” service.) We hold nuts and bolts, washers and screws in our pockets, and protect Ecolab professionals from dirt and grease (as best we can). The other day, one of our five-snap colleagues put out a small kitchen fire.
Our job may be exhausting, but we love it. We’re respected. And people are always glad to see us.
Everyone knows legends are not made overnight. It takes years of doing something ‘legendary,’ like providing customers a consistently great experience. That’s exactly how the Legend of the White Coat was written.
It began many years ago with our founders. They set their sight on building a company that would offer great products and dependable, professional service.
As the company dispatched talented professionals to take care of customers, it seemed that these experts deserved a powerful symbol – something that would set them apart and stand for what they represented: true cleaning and sanitation expertise and a commitment to “do the best thing for the customer, always!”
So began the legend of the White Coat.
When customers saw the Ecolab White Coat coming, they knew their current problems would be solved and future problems anticipated. They knew they would receive the best products, technology and service – that Ecolab could provide answers to most any question.
Customers also saw teamwork and camaraderie among the White Coats. When a problem or installation was too big for one, other dedicated White Coats lent a hand.
So let me close by asking you a question.
Does your White Coat send a message of professionalism each day – each call?