It’s no secret that guest satisfaction is a key driver of financial success, especially in today’s competitive market. When travelers have options, they reward hotels that consistently deliver the fundamentals—and cleanliness is a baseline guests expect.
A third-party survey of 598 hotel guests conducted on behalf of Ecolab examines what drives hotel selection, what leads guests to return or not and which factors most often result in negative reviews or reduced guest satisfaction scores.
The findings are clear: cleanliness is one of the top factors that guests use to choose a hotel, and it is one that hotels can directly control. It also strongly influences reviews and can lower ratings for an otherwise excellent stay, shaping satisfaction, repeat intent and future bookings.
