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Ask the expert - january 2019

We are looking at new menus and need more information on a consumer advisory. What is it? Why do we need it? And how is it written?

Ask the Expert: We are looking at new menus and need more information on a consumer advisory. What is it? Why do we need it? And how is it written?


Answer:


Raw or under-cooked animal foods can be risky and have the potential to cause a foodborne illness. A consumer advisory is needed anywhere raw or undercooked animal foods or ingredients are sold and/or served. It consists of two sections: a disclosure statement and a reminder statement.

Example:
• Oysters on the half shell (raw oysters)*
• Hamburger (cooked to order)*
• Ceviche (raw fish)*

*Contain (or may contain) raw or undercooked ingredients. Consuming raw or undercooked meats, seafood, poultry, shellfish, seafood or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions.

The disclosure statement is identified with an asterisk (*) and states that food may be undercooked or raw. 

A reminder statement is the footnote to the asterisk. 

I would advise to always have the menu & wording approved through the proper channels before investing in printing! 

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