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NRA Show 2013 Media Kit

May 09, 2013

Ecolab is showcasing several innovative products, solutions and services that promote food safety and guest satisfaction and help improve operational efficiency during the 2013 National Restaurant Association (NRA), May 18-21, 2013. Visit the Ecolab booth – #4000 – at the NRA show to learn more. Smart Care program information can also be found at booth #2440 at the Kitchen Innovations Pavilion.

Antimicrobial Fruit and Vegetable Treatment (AFVT)is a breakthrough product to help reduce the risk of foodborne illness outbreaks related to ineffective produce washing in foodservice operations. AVFT is the industry’s first no-rinse produce wash to earn both Environmental Protection Agency (EPA) registration and Food and Drug Administration (FDA) clearance and is proven effective on both whole and further processed fruits and vegetables.

Smart Care® program offers proactive service for commercial cooking, refrigeration, warewashing and other specialty foodservice equipment. Through customizable solutions, the program provides pre-scheduled maintenance checks, same-day repair service, online asset management tools, equipment cleaning and sanitation products. The Smart Care program was awarded the 2013 National Restaurant Association Kitchen Innovations Award, which honors the most promising and cutting-edge advancements in kitchen equipment for the foodservice industry.

STEALTH® Fusion Fly Light  is a dark, reflective device that uses multiple stimulating characteristics to attract and eliminate flies inside a facility before they can become a problem. The device can be placed near common fly areas, and in field testing, has been shown to capture up to 170 percent more flies than a standard fly light.

Prep-n-Print simplifies the food labeling process, providing accurate shelf life information for food items and helping to reduce food waste. The Prep-n-Print unit is portable, lightweight, water resistant and features a multilingual adjustable LCD screen adds beneficial information.

Ecolab Convenience Caddy is equipped with new tools, products and training materials to address challenges associated with upgraded décor surfaces in the Quick Service Restaurant (QSR) industry. Also for this market, the KAY® Insta-Use SystemTM and Heated Soak Tank Program. The Insta-Use System offers a line of products that deliver convenience and simplicity in easy-to-use cartridges and include a glass and multi-surface cleaner, a heavy duty degreaser, a multi-purpose disinfectant cleaner and a food surface sanitizer. The Heated Soak Tank Program helps provide cleaner cookware, safer food preparation and lower total cost for QSRs. This new system removes carbonized soil on pots, pans, racks, fryer baskets, utensils, trays, and more, without scrubbing or the use of caustic chemicals.

EcoSure delivers customized, comprehensive onsite evaluations and coaching to help customers maintain the highest standards of safety, guest experience and brand protection. EcoSure recently used its 30-year industry database to identify the seven customer best practices that drive the biggest results in quality assurance programs.


Roman Blahoski
Director, Global Communications

Mesa Denny
Director, Global Communications

Phone: +1 651 250 4724 or by email

Alejandro González d’Hyver de las Deses
Communications Manager, Latin America
Phone: +52 (55) 5001 2935 or by email

Carolina Simonetti
Communications Manager, Brasil
Phone: +55 11 2134 2649 or by email

Valeria Prado
Communications Director, Latin America
Phone: +1 954 436 2668 or by email

Kate Askew
Director, Corporate Communications
Phone: +41 78 655 3005 or by email

For non-media related inquiries,
call +41 44 877 2000

Viktoria Filippova
Manager, Corporate Communications
Phone: +7 495 980 72 12 or by email

Naazi Feizi
Communications Director, MEA Region Head
Phone: +971 4 8146961 or by email

For non-media related inquiries,
call +41 44 877 2000

Jacqui Daws
Communications Manager
Phone: +65 9295 1026 or by email

For non-media related inquiries,
call +86 21 6237 1000

Doris Qian
Corporate Communications Manager
Phone: +8621 6183 2465 or by email

For non-media related inquiries,
call +8621 6183 2500