According to a recent survey1, dingy towels and stained sheets are often the #1 signal a room isn’t clean—and that shows up quickly in your ratings, reviews and return bookings.
For Guests, Stained Linens are Hard to Miss – and Even Harder to Forgive.
Stained, dingy linens
would lead 92% of guests
to downgrade an
otherwise perfect stay
72% would give
2 stars or less over
stains on linens
54% of guests would consider staying at another hotel on a return visit if there were stains on the linens
Ecolab Solutions Designed to Protect your Linen Investment and Help Reduce your Need for Linen Replacement
Ecolab helps hotels deliver consistently clean, soft, white, fresh linens that feel as good as they look—and keep those 5-star ratings and future stays coming.
Our Stain Management Program removes stubborn stains and keeps linens clean
and white; part of a comprehensive laundry program.
What else are guests saying?
What else are guests saying?
Discover the factors that have the greatest influence on guest satisfaction, online reviews, and the likelihood of repeat stays.
A third-party survey of 598 hotel guests, conducted on behalf of Ecolab in November 2025, explored what drives hotel selection, what encourages guests to return—or choose not to—and which issues most commonly lead to negative reviews and lower satisfaction scores.
The results are clear: cleanliness remains one of the most important factors guests consider when choosing a hotel. It is also one of the few factors that hotels can directly control, making it a critical opportunity to enhance the guest experience, strengthen reviews, and build guest loyalty.
1. Based on third-party survey of 598 hotel guests conducted on behalf of Ecolab, Nov 2025.
Get In Touch with Us
One miss can outweigh an otherwise great stay.
Connect with an Ecolab expert and make cleanliness a strategic advantage
Give Us a Call
With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.
Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102
Ecolab Customer Service:
Phone: +1-800-352-5326
Nalco Water Customer Service
Phone: +1-800-288-0879