As the hospitality industry continues to strive to meet evolving guest expectations and increase occupancy, cleanliness continues to be one of the most important areas to focus on to drive guest satisfaction and positive reviews. According to the 2025 AHLA State of the Industry Report, overall cleanliness of the property and guest rooms rank among the top three factors when selecting accommodations, behind only price and location.

A third-party study conducted on behalf of Ecolab investigated factors that influence hotel selection, guest experience and things that can lead to positive or negative reviews.

Download the full report to learn

• What influences hotel section
• What helps drive positive guest experiences
• Ways to improve positive guest reviews
• What leads to negative reviews

Ecolab’s Role in Elevating Cleanliness

Ecolab’s hygiene programs and digital platforms are designed to deliver clean, healthy, guest-ready spaces that:

• Help reduce water, energy, and plastic waste
• Drive operational performance in real-time
• Help customers achieve their sustainability goals

Looking Ahead

Guests are increasingly drawn to brands that demonstrate a commitment to clean, safe, and sustainable environments. Ecolab’s partnership with AHLA and Green Key Global positions it as a trusted ally for hotels navigating a highly competitive landscape —where cleanliness is not just expected but remains the top factor driving guest experience and reviews.