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  2. Ace Your Reviews: The 7 Things Guests Care About Most

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Cover of Lodging Social Media Tipbook

As hotels in every category look to attract guests and build loyalty, there's no longer any question about where they they should look first: social media and online reviews are now the most influential factor in consumers' booking decisions.

Winning the review game means understanding what your guests want: their basic needs and their expectations for a positive experience. This short tipbook shows you seven key areas of your guest experience that play the biggest roles in ensuring consistently outstanding reviews.

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