
Choice Hotels® is Pleased to Partner with Ecolab on its Laundry Brand Standard
Ecolab is committed to helping Choice Hotels advance its Commitment to Clean initiative while working to help optimize your top- and bottom-line potential.
See the difference of science-based hygienic clean to help reduce cost of total operation and improve guest satisfaction.
Ecolab Laundry Program Helps:
- Effectively remove stains
- Eliminate harmful pathogens
- Leave a long-lasting, pleasant scent
- Enhance the look and feel of linens
Get Started with the Ecolab Laundry Program Today!
Current Customers:
Click on the link below if you are a current Ecolab customer. Once eligibility is confirmed you’ll be aligned to the all the pricing and benefits that the Choice Laundry Program offers.
New Customers:
Click on the link below to complete sign-up form.
An Ecolab representative will contact you to discuss next steps.
For all other questions, please contact Ecolab customer service at
1-800-352-5326 or email ChoiceLaundryProgram@ecolab.com.
New Laundry Customer Incentive
A Complete Hotel Laundry Program that Enables Savings through Reduced Rewash and Linen Replacement



1 Based on Ecolab internal test 2021, Ecolab Liquid Laundry Built Detergent and Tide 2X were tested at medium dose, 115F and 5 gpg water. Industry standard swatches used. Compared to Tide 2X, Ecolab Liquid Laundry Built Detergent is 22% more effective to remove oily food stains, 49% more effective to remove blood, and 27% more effective to remove face makeup.
2 Ecolab Liquid Laundry Program and Ecolab laundry experts, with strong focus on stain removal and rewash reduction, can help potentially reduce your rewash rate to 3-5%. According to Rewash: Money Down the Drain published in 2017 by American Laundry News, the national average reject rate is 3-5%.
3 Ecolab in Market Linen-Life Research, June 2014
Hear what other Choice customers have to say
about the new Ecolab Liquid Laundry Program.

See how the new Liquid Laundry Program
can benefit your operations.

On-Demand Digital Training helps address
today’s foodservice, lodging and facilities
labor challenges and heightened standards of clean.

Ecolab Laundry Program for Choice Brands
Frequently Asked Questions
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Ecolab provides solutions across your operation, including Pest, Pool & Spa, and Food Safety Solutions.