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Choice Hotels® is​ Pleased to Partner with Ecolab on its Laundry Brand Standard

Ecolab is committed to helping Choice Hotels advance its Commitment to Clean initiative while working to help optimize your top- and bottom-line potential.

See the difference of science-based hygienic clean to help reduce cost of total operation and improve guest satisfaction.

Ecolab Laundry Program Helps:

  • Effectively remove stains
  • Eliminate harmful pathogens
  • Leave a long-lasting, pleasant scent
  • Enhance the look and feel of linens

Get Started with the Ecolab Laundry Program Today!

Current Customers:
Click on the link below if you are a current Ecolab customer. Once eligibility is confirmed you’ll be aligned to the all the pricing and benefits that the Choice Laundry Program offers.

Current Customer Sign Up Form

New Customers:
Click on the link below to complete sign-up form.
An Ecolab representative will contact you to discuss next steps.

New Customer Sign Up Form

For all other questions, please contact Ecolab customer service at
1-800-352-5326 or email

A Complete Hotel Laundry Program that Enables Savings through Reduced Rewash and Linen Replacement

Reduce rewash rate to 3-5%.
86% of linen rejects are due to stains and lack of whiteness.
At least 22% more effective than a leading product.


1 Based on Ecolab internal test 2021, Ecolab Liquid Laundry Built Detergent and Tide 2X were tested at medium dose, 115F and 5 gpg water. Industry standard swatches used. Compared to Tide 2X, Ecolab Liquid Laundry Built Detergent is 22% more effective to remove oily food stains, 49% more effective to remove blood, and 27% more effective to remove face makeup.

2 Ecolab Liquid Laundry Program and Ecolab laundry experts, with strong focus on stain removal and rewash reduction, can help potentially reduce your rewash rate to 3-5%. According to Rewash: Money Down the Drain published in 2017 by American Laundry News, the national average reject rate is 3-5%.

3 Ecolab in Market Linen-Life Research, June 2014

Hear what other Choice customers have to say
about the new Ecolab Liquid Laundry Program.

Ecolab Choice® product collection

See how the new Liquid Laundry Program
can benefit your operations.

Ecolab digital training displayed on a laptop and smart phone

On-Demand Digital Training helps address
today’s foodservice, lodging and facilities
labor challenges and heightened standards of clean.

Image of the FAQ PDF

Ecolab Laundry Program for Choice Brands
Frequently Asked Questions

Other Ecolab Solutions

2 Clean and Disinfect plus 1 Freshen products

Turn Rooms Fast with Only 3 Products

The Ecolab 2+1 housekeeping program helps simplify procedures, minimize the number of products needed, and reduce physical effort!

Small dog on a hotel bed

Solutions for Hotels that Welcome Pet Guests

Learn how you can help promote safety and exceptional experience for all guests while enabling labor efficiencies and asset protection by killing pathogens, removing odors, and tackling tough stains.

Ecolab Choice Stains Miracle Spotter

Tackle Stains

Help extend the life of your assets and minimize labor with simple, effective stain removal products for carpets, upholstery and linens.

Inspecting water from pool

Solutions Across Your Property

Ecolab provides solutions across your operation, including Pest, Pool & Spa, and Food Safety Solutions.